But You Are Free is a persuasion technique that consists of reaffirming a person’s free choice.
- The specific words are not especially important, (“BYAF” is as good as “but obviously do not feel obligated”).
- Strength depends on being done face-to-face. It still has an effect in email, but it is reduced.
- Supported by 42 studies and 22,000 subjects/people. The best, most-powerful, scientifically-verified strategy.
- Found in all studies to double the chance that someone would say “yes” to the request.
